GA4 AB test reporting
Settings
Select which variant is used as control for the
calculations. Per default the first variant is the control.
Filter the data on only the users who have seen the changes
seen event. The changes seen event is triggered by
development once the user is in the experiment.
Filter on only new or returning visitors. Selecting none of
the options will result in showing all users.
Filter on only logged in or not logged in users. Selecting
none of the options will result in showing all users.
Filter all users in one of the selected countries. Selecting
no countries will result in showing users from all
countries.
The metrics to include in the reports
The chance to beat control (CTBC) is a statistical measure
to show the chance that the obeerved behaviour in the
variation is significantly better than the observed
behaviour in control.
In this field you can set the threshold for showing a winning variation in the reports. 90% is the default value.
In this field you can set the threshold for showing a winning variation in the reports. 90% is the default value.
The scope is either Unique visitors (per default) or
Sessions.
The average order value, average order quantity and average
selling price is trimmed to exclude all orders with an order
value more than x sigma from the mean. This field determines
the value of x. Default is 3 sigma.
Sign out
Welcome back
Click the button and enter your Google account credentials to gain access to the experiment result dashboard.
Start creating your dashboard
Use the sidebar on the left to make a selection and click on the button to generate your report.
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